|Ron Daley Business Improvement
Services promotes an Australian designed and owned Direct marketing
CRM tool for use with EzyWine, MYOB Accounting products, RetailManager,
What the heck
is a ' CRM '?
CRM simply means Customer Relationship
Management - a broad term that covers concepts used by
companies to manage their relationships with customers, including
the capture, storage and analysis of customer information. (
Definition according to greenwich consulting ). We
advocate a subtle different perspective and focus:-
CRM is a method of selling products and services
by recognising the value in building a trust relationship
with clients and prospects. People typically buy from
those businesses in whom they trust, have confidence in the value
of the product, see demonstrated consistent standards of service
delivery, and perceive the business has integrety and honesty in
its business dealings.
How do you develop trust in
your business relationship? - Remove the impersonal!
If you believe that communicating with your
customers in an honest one-to-one personal basis, you acknowledge
them in a meaningful and relevant manner, and you are honest in
all dealings, then you could win more business if you are prepared
to invest time and effort to make this objective work.
bother building this type of relationship with a customer after
they have bought?
Quite simply, not only repeat business -
but potentially far more powerful and profitable – is the prospect
of referral business. Clients have the power to grow
your business exponentially.