Email received by Ron Daley Business Improvement Services - www.rdbis.com.au today 24/02/09.
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Subject: MYOB / EZ Wine application and CRM application - detail of what can be achieved.
To ( email address and name has been removed),
The following is an extract of a email
I received today after speaking to you, ( I am unable to name the source or
the Winery involved) and at this stage I will not detail the brand or name
of the CRM Application that I sell, install, and support:
Start of Extract: ---------------------------------------------
" I have today received an email from one of our winery clients,
regarding the success of an email campaign they ran last Thursday 12/02/09
using ( the CRM Application) , and I wanted to share this with you to stimulate
some ideas!
Extract from the original
email :--------------------------------------- “
·
We were looking to
sell an exclusive offer of Magnum and Double Magnums through our database.
(These were priced at $150, and $300 per bottle.)
·
Through synchronisation
with MYOB and ( the CRM Application), we clicked on our Wine Club Members
view.
·
We then created a
simple mail merge to email highlighting the offer – no links, no order
forms – we simply asked them to ring us if they wanted to buy.
·
Over 400 emails went
out, with the phone ringing hot moments later.
·
Within
24 hours of our first email being sent, we sold out achieving a 100% strike
rate and sales totaling 5 figures!!!
·
Overall, for such
a simple process (we spent around 45 minutes on this – and most of this
time was spent wording the email) we gained outstanding results. --------------------------
“
So why did this winery
achieve such a good result, on premium, high end wines, and in this “Global
Financial Crisis” climate”?
There were a number
of reasons given that will not be discussed here. You don’t have
to discount your wines to achieve good results. “
The simple message here is that this
winery has for a number of years been gathering electronic customer sales
data using MYOB RetailManager. This didn’t happen over-night.
They can now extract who are their leading buyers, the number of times each
customer have purchased, the total customer spend, the average customer spend,
when they last purchased, and importantly what was purchased. They can
direct market to their key customers knowing that they are offering what their
customers are looking for. This winery can very quickly ( in less than
half an hour ) develop a specifically targeted marketing campaign for different
customer sectors. This winery can also use the CRM application for event
management including special releases.
Despite this product having been originally
designed for MYOB RetailManager and EZ Wine, this CRM application will now
also interface with the more recent versions of MYOB Accounting, MYOB AccountingPlus,
MYOB Premier, and MYOB Premier Enterprise.
Please let me know if you are interested in or are planning to achieve similar results, and you wish to proceed. Looking forward to your call.
Kind regards,
Ron Daley
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RDBIS Pty Ltd ABN 11
097 199 043
Phone (03) 5480 1879
Fax (03) 5482 1897
Business and Postal Address:
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